For Elena Ziker, residential real estate is about much more than buying or selling a home. For her it’s personal, and she brings that focus to every negotiation. “I don’t want my clients to feel they are just another buyer or seller. I want them to feel listened to, valued and understood,” she explains.
Elena has a deep-seated understanding of the importance of putting her clients front and center, taking particular care to listen to their desires and then helping them achieve their best result. Elena knows that happy clients mean repeat clients, and her list of returning clients and referrals is testament to the focus and care she brings to each deal.
“My philosophy is really pretty simple,” Elena explains. “Relationships are the most important aspect of my business, so I concentrate on building a strong rapport with my clients, determining what they need, and providing the support and guidance to help them find their dream home. I love working in real estate because it allows me to build relationships and help people reach the next stage of their dream of owning a home.”
Her clients express deep appreciation for her easygoing, professional style, evidenced by a calm demeanor and strengthened by her insistence on complete transparency throughout the buying or selling process. “In some instances it may take many hours of reassurance, but in the end, I believe my patience and understanding lead to pleasant experiences. It’s easy for clients to feel defeated, so I feel it’s important to keep them going and feeling positive,” she says.
Ventura is a special place for Elena, who expresses deep appreciation for the warm people and the cool vibe. “There’s a great mix of people and neighborhoods here, and I love introducing clients to the options, from suburbs to eclectic urban areas. And having the beach so close is the added bonus.”
Born in California and raised in Russia until age 11, Elena returned to California and has lived in Santa Barbara, Los Angeles and now Ventura. Family has always been a strong priority, and she understands the importance of enjoying time with her two small children and fiancé, with whom she works. She feels particularly fortunate to live in Ventura and loves to take advantage of hiking in the area and enjoying the beach.
Besides her family and lifestyle, Elena loves her association with LIV Sotheby’s. “We are the top-producing brokerage by volume, and the company’s exceptional marketing gives us a global reach. I understand the importance of providing my clients with a five-star experience, and Sotheby’s provides all the resources to make that happen.”
“Elena seemed to ‘get us’ from the moment we started working with her. She listened carefully,