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The Inspiring Story of JR & Rita Luna


20220 S. Mountain Road, Santa Paula has a new owner ushering it into the future. This iconic LIV Sotheby’s International Realty listing was represented by Laura Darrah and sold in-house by Ojai top-producers, the ASK Team, and is now residence to an inspiring local family who are presently penning a remarkable, new chapter in this beautiful home’s history.

New homeowners and longtime local business owners, JR and Rita Luna recently purchased their very own French Country, “Dream Home,” with the help of Ren and Victoria Adam of the ASK team with LIV Sotheby’s International Realty.

JR & Rita Luna and family

Accompanied by rich family history, JR Luna came to live in the United States at the early age of eleven. Originally from Mexicali, Mexico, he moved in with his grandparents and uncle in Oxnard, California where he would eventually build a flourishing life for himself. During his succeeding academic years, he attended Channel Islands High School and later found an interest in the business and mechanical industries, while eventually enrolling in a business management program at Phoenix University.

Eager to succeed, JR attended business classes at night while working his day job at Walmart, where he met his wife Rita, who equally matched his passion and drive to achieve the success they both dreamed of. Soon after meeting they purchased their first home together, which JR said, “was the catalyst for our future success.”

Years later in 2006, the Lunas decided to undertake their own automotive business, spurred by seeing an ad in the newspaper. Furthermore, as thriving business owners of Concours Motors, they subsequently purchased the commercial space in 2012 where they remain today located at 2237 North Thompson Boulevard in Ventura, California.

20220 S. Mountain Road

Since then, they have sent their two sons through college and have purchased several other automotive repair businesses including Ojai Valley Imports, which the ASK Real Estate Team was instrumental in facilitating; comprised of Ren and Victoria Adam and their partners Teresa Smith and Bob Kemper with LIV Sotheby’s International Realty of Ojai.

Shortly after the purchase of Ojai Valley Imports, the Lunas decided it was time to move from their Oxnard home to find something larger, resulting in the onset of their home search which inevitably led them back to their growing relationship with Ren and Victoria Adam of the ASK Real Estate Team. The purchase of their previous business established the relationship and the trust needed to successfully find the Lunas the home of their dreams.

Soon after they discovered their lifelong home near the South Mountain in Santa Paula nestled on 6.11 acres of citrus and avocado groves comprising of almost 7,000 square-feet. This exquisite French Country home features five bedrooms, and six baths; coupled with inspirational stunning views, an expansive pool and grounds, a putting green, guest house and more. It is truly their “forever home.” New homeowner Rita said, “We fell in love with the peace and quiet and are really looking forward to sharing the home with family and friends during the holidays.”

JR added, “Working with the ASK real estate team in putting this whole deal together came easy as well,” while emphasizing, “We’ve known and trusted them for years, and knew they had our best interests at heart.” The success of the Lunas, in both their businesses as well as their personal lives, is irrefutable evidence that through challenging work and determination, dreams really can come true. Victoria Adam of the ASK Real Estate Team added, “my favorite part of the process was standing with Rita and JR during their first viewing of the interior spaces and hearing Rita say, ‘This is more than I could ever have dreamed. This is the most beautiful home, ever!’” Ren and Victoria Adam of the ASK Real Estate Team are extremely grateful to have been chosen by the Lunas as their trusted real estate advisors.

Once again, Ren and Victoria Adam of the ASK Team have helped clients and friends secure a dwelling that accommodates their true wants and needs while providing a private sanctuary to establish lifelong memories. Ren and Victoria Adam have perfectly highlighted what it means to create an agent relationship that appreciates in value as they continue to understand their clients’ needs while maintaining a bond with them for years. As Realtors with LIV Sotheby’s International Realty of Ojai, they understand the value of providing a service that’s as elevated as your standards.