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Contact: Samantha Moon
(805) 707-0522 Voice
(805) 646-0524 Fax
May 14, 2021


LIV Sotheby’s International Realty (LIV SIR) – the No. 1 top producing affiliate among the Sotheby’s International Realty brand – welcomes California Realtor®, Sonya Frisina to the team.

Ojai, California – May 14, 2021 – LIV Sotheby’s International Realty welcomes Realtor®, Sonya Frisina to the team.

At LIV Sotheby’s International Realty, our people make the difference and we are excited to expand the team with the newest addition of real estate professional, Sonya Frisina. We sat down with Sonya to learn more about her and why she joined the LIV family.

What are you most excited about, with joining LIV Sotheby’s International Realty?

Where do I start? On the macro scale, Sotheby’s is the pinnacle of legacy brands. From the storied auction house to the ​international real estate market, Sotheby’s is ​the definition of excellence. I am beyond excited and and honored to be ​aligned with the most prestigious luxury real estate brand in the business. ​The credibility and confidence associated with Sotheby’s 276 year heritage is unparalleled.  On a more personal, regional level, LIV Sotheby’s is the top producing Sotheby’s franchise in the world ​and I look forward to adding value and extending the brand to greater heights.  Joining the Ojai office is a dream come true. The Ojai ​agents are consistently among the top producers in the business and are trusted, respected and active members of this precious community. I ​look forward to joining them to provide exceptional service to my clients for years to come.

What’s your favorite part about guiding your client through the real estate experience?

From the buyer side, I love the hunt! It gives me great satisfaction to deeply understand my client’s needs and desires then relentlessly searching until I find homes that check all of their boxes. I love a challenge and will not rest until I succeed on behalf of my clients.

From the seller side, I adore staging houses to maximize the authentic, emotional impact for the best prospects. Helping my client to uncover and feature the true heart and soul of their home is one of my favorite essentials in my selling process and it is truly one of my great joys.

What’s your favorite home trend right now?

My main goal for the next three months is to immerse myself in learning about all the amazing  technology, tool and global connections offered by Liv Sothebys and Sothebys International. I want to master the unrivaled resources in order to maximize value in service of my clients.

What’s your goal in the next three months?

I am happy to say that Rustic Vogue is trending! I am a big fan of intimate, aged and very personal homes. Mixing pre-loved vintage and reclaimed wood pieces with new, fresh textiles and modern comforts has long been my personal decorating style. For 2021 it looks like this style is a favorite home trend – an updated and  sophisticated take on the popular Cottagecore.  With all the time we all have spent at home over the past year it makes sense to me that interiors are trending ​more towards the authentic, cozy and personal. I love spaces that look enjoyed and used – that you can imaging have a history and that evoke a certain sense of nostalgia through the use of layering, textures and furniture mixes.

What do you do for fun, outside of work?

​When I am not previewing existing or pre-market properties, you will find me on the tennis courts, entertaining, knitting, baking, hiking, designing & making jewelry or scouring flea market & estate sales for pre-loved treasures to add to my own and client’s homes.


For all your real estate needs, you can connect with Sonya Frisina online at or by contacting her directly at 805.369.1203.

Sonya Frisina
California DRE #02125662